ePharma USA

ePharma refers to the new order of pharmaceutical sales. Before the advent of the Internet, sales representatives were required to meet their clients face to face. In the medical world this was especially difficult, since doctors and nurses are notoriously known for their busy schedules. Latest technology, however, has been able to change this dynamic.
Online pharmacy is the perfect resource for people to get their drugs without any hassles or awkwardness. Online are becoming an increasingly popular alternative for people looking to save on their prescription costs. Convenience is another big attraction of online pharmacies, especially to people living in remote areas or people living busy lives.

Pharmaceutical companies commonly spend a large amount on advertising, marketing and lobbying. In the US, drug companies spend $19 billion a year on promotions. Advertising is common in healthcare journals as well as through more mainstream media routes. In some countries, notably the US, they are allowed to advertise direct to the general public. Pharmaceutical companies generally employ sales people (often called 'drug reps' or, an older term, 'detail men') to market directly and personally to physicians and other healthcare providers. In some countries, notably the US, pharmaceutical companies also employ lobbyists to influence politicians. Marketing of prescription drugs in the US is regulated by the federal Prescription Drug Marketing Act of 1987.